Towards the 2000 I divides

At the moment the situation of the labor market of the veterinarian dedicated to the small species, as well as the quick appearance of new specialized products and areas of influence (like the etología), demand to the doctor a greater update and a greater educative effort towards the customer, and they place to us in a situation nonexperienced in the past, since we are at the ideal moment to take the control from means or to leave it into the hands of third turning one sub profession to us.

Decision finds in hands of all and each one of that we found working in this branch of profession, without to matter if company represents international, if association represents, or if clinic takes care of particular, since the most serious problem to the one than faces the union is the total absence of a culture of the care of the mascots on the part of the owners (objective by whom all we would have to fight altogether) and the lack of enterprise vision on the part of he himself union, which definitively affects of negative way the economic development of the sector.

The doctor in most of the cases has based the growth of his professional image and the development of its economic entrances around you practice professionals who belong to the Preventive Medicine area.

Let us put an example:

1. - A clinical one just arrived at a zone begins to become of a customer, and his client needs a treatment anti - fleas effective. This client requests a product to him that is cheap. The doctor by the fear to lose that client does not take the time to explain to him as she is the problematic one with the fleas and by the pressure of he himself client he changes to seem and him ?he prescribes? a product cheap. From now on the client will think that the Veterinary Doctor is something similar to a retailer with who after haggling will be able to find the best price (sometimes without concerning the result of the therapy) and will begin an interminable search to find the veterinarian cheap but.

2. - On the other hand, a doctor just arrived at a same zone and before the problematic one decides to take 20 or 30 minutes to explain to his client all the referring one to the fleas and prescribes the use of a product that fights to the flea in all its stages, with a good residual effect. In addition he advises the use to him of a new insecticide and great security. The client refuses and requests something but conventional. The doctor comments that the conventional treatments usually seem but good and economic but they do not have anything to do before the activity of products before prescribed.
Without mattering if the client will use products prescribed or the known ones (who even finds them in any supermarket or ironworks) after several similar situations where the doctor imposes his criterion with just reasons and the sufficiently clear thing for the client, this he will begin to recognize the doctor like ?the veterinarian of his mascot?. Whatever faces much more serious clinical problems, and the doctor chooses the suitable therapy, the client will follow it exactly because she will trust and recognize the professionalism of his veterinarian

The clinical one would have to recognize that from the moment at which opens the doors of its clinic it has turned everything a businessman, where daily will sell as much its image as the one of its establishment, its knowledge and by all means, the products used in the therapies.

Let us put another example.

Imagínese that would happen if we went to the neurologist because of one migraña and this an aspirin prescribed to us, the next time we would go directly to the pharmacy and we would save the honoraria.

The same it happens in our field. A housewife goes to the clinic because she needs to be advised on the feeding of its dog, and we sent a cheap food to him and that in addition the purchase in any supermarket or until in slaughter. That same housewife, the aim week when she goes to shoping or to the supermarket; where she is going to buy the food of his dog?

With this we are losing not only a sale, but also a contact with our clients.

Finally the point of the prices always has been discussed in means. Possibly we would have to stop a little while and to reflect because hundreds of owners of mascots pay without being alarmed the high prices of the stores of mascots and when they are before a veterinary doctor not only haggle, but that they question our decisions.

I want that these commentaries single serve to wake up in our colleagues the interest to make isolated scientific activities but not only to combine them with educative activities, of public relations and marketing research. Now but that never the veterinarian must have all the resources of which he arranges to obtain so longed for economic development.

I repeat, we must know very clearly that the therapeutic objectives are not fought with the economic objectives, since if we have studied during years, and we worked hard, we deserve to live well. -

 

Author: Dr Alexander Garci'a

http://www.redveterinaria.com/uruguay

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