Towards the 2000: II part

Our clinic of the 2.000

Notes on Enterprise Aspects

?If the Eighties were the decade of the quality and the ninety of reingeniería of the processes; first of the 2,000 he will be the one of the speed, of the rapidity of how the transactions will be developed. Of how the access to the information will change to the style of life of the consumers and the expectations of the companies?
Bill Gates

We, today, cannot speak single of the quality of our services; that must be something obvious; something already known by our clients; already assumed like something normal of our clinic. We can if to stop a little while in which he is reingeniería of our clinic and for it we must consider three aspects:

a) Physicist:

Size. To reduce or to extend the attention premises; that is to say, a space useful, and usable in a 100%; both extreme they must be avoidable, that way is better to give greater space to the premises of attention to the public so that our clients feel but comfortable; or all the opposite, is not either worth don't mention it to have the ample premises of attention if we need to space in doctor's offices or other facilities.

Use of space. If our clinic is very great and we have space very well, we can think about renting it (aquariums, sale of mascots, etc.), which the Americans call ?Relay to him out?

Merchandises. To reduce stock. To avoid immobilization of medicines, balanced foods, etc. I am going Here to stop a little while and to observe the evolution of the clinics. All will remember some years back (and not as much?), taking care of mineral mascots between bags of ration of chickens, salts, etc. and castrating above of the counter. Soon they began to appear the sophisticated clinics ?but? that already had a doctor's office, and in some until operating room. At the moment it is common to see a clinic with spaces net defined (waiting rooms; doctor's offices, operating rooms, laboratory, hairdressing salon, etc); at the moment it is even common to see Pet-shop in the clinics as a form to increase the services.

With respect to this seems to me that our clinic must follow its evolution, where, can be we must sell something of accessories for mascots (necklaces, plates, foods?), but that every time we approach but to transform itself into Hospitable Welfare Centers; that we can sell accessories (necklaces, strap, foods?) but by on all the things, one will offer to services of health and preventive medicine them.

b) Administrative handling:

Technology To use technology that fulfills the anticipated cost/benefits. That is to say, that it justifies to be used that technology (ecógrafos, x-rays equipment, laboratories,?) or otherwise to tercerizar that task to avoid unnecessary expenses.

Suppliers. To renegotiate with suppliers, we do not have to be their salesmen but cheap (or free) but that they are our clients, and not the other way around. We must control them in its products (quality, price, service?) and not to let only take to us by its supplies, often in damage of our economy. (supplies of purchases of 50 products but 25, and to delay in selling those 75 products long time, with the consequent loss of the value ?time?).

Organization. To restore administrative order, to know how to delegate responsibilities, to review wage structures, to stimulate the good performance, to establish prizes, to teach the essence of our company. All the equipment of our veterinary medicine must support our measures, although then they are in discords. Always there is time for a self-criticism.

Procedures To improve and to control the purchases, cobranzas, etc? We must avoid under all means the bureaucracy. Our methods must be simple, and easily applicable, with concrete, attainable objectives and to medium term.

c) Enterprise handling: To have very in clear as is our competition, if really our competition is our colleague of the district or our true competition is the supermarket, or the great stores, that more and more incorporate veterinary products (that lamentably in the future not very distant we will see the incorporation of camouflaged veterinary services, like desparasitaciones, sales of biological, etc.)
And we do not forget that in most of the cases we have been who we qualified to the supermarket to that bandage our products, since we ourself we sell the same marks of the products that they exhibit in his gondo them (balanced foods, necklaces, champúes, etc.).
Last we have seen a new change in commercial companies. Veterinary product distributors have begun to as much put branches in Montevideo as in the interior; there one is another type of competition, that although is valid, is clear that we are we ourself who we subsidized them.

They knew that according to the Code of Deontología (ethics code) of the National Order of the Veterinarians of France, it prohibits the ?opening of annexed doctor's offices? (?I articulate 29 - the opening of annexed doctor's offices is prohibited is understood by annexed doctor's office a doctor's office of veterinary cares dependent of an installed main doctor's office in another place, which does not benefit from the permanent presence of a veterinarian and whose opening to the public is limited during the day?)

In order to finish, them shipment the result of a survey done in Madrid, which seems to me that I could be applied perfectly in our country; at least it is our personal experience.

?>Motivos of election of a clinic.

Proximity to the address ----------------> 44%
Recommendation of a friend----------> 29%
Supplied services----------------------> 15%
Treatment to the client----------------------------> 8%
Prices-------------------------------------> 2%

Author: Dr Alexander Garci'a

http://www.redveterinaria.com/uruguay

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